The Social Intelligence Insider 50
I made the list...
I have some news.
Once a year, The SI Lab* calls on the social intelligence community to nominate for their Insider 50 list. They then use a panel of judges to pick the most influential people in social intelligence globally.
It is highly competitive, with 500+ entries judged by experts from social media companies (including the TikTok data team), experts and data providers. Previous winners have included analysts from companies like Ogilvy, Brandwatch, and Uber and the social intelligence director from Microsoft. This year lots of brilliant people from the likes of Sony Music to Mattel and Disney appeared on the list.
And me. I made the Insightful Innovators list for the pioneering publishing projects I conducted throughout 2023.
This was utterly unexpected.
I feel like I’m still very much at the beginning of this work. The potential is enormous - and not just in publishing.
You can find my winner's interview, where I discuss my current projects, upcoming plans for 2024, and thoughts on the direction of the industry here.
I’ll be back next week with a post on Trends and TikTok audiences.